Why Feed Raw

Our pets’ bodies were not designed to eat carbohydrate-heavy food; they were made to eat fresh meat and all the bits and bones in between. Our philosophy is to provide nutrition the way nature intended; without unnecessary additives, and in its raw, highly digestible form.

The benefits associated with feeding a natural, meaty diet are endless. From the teeth to the tip of the tail, nourishing your pet’s body with premium nutrition will support vitality and better health. If you haven’t already introduced your pet to the natural goodness of a fresh meat diet, try it today and notice the difference.

Bone and joint health

A diet containing glucosamine and chondroitin is a great way to help keep your pet’s joints strong and fluid – especially important for older animals and large breeds. Bioavailable calcium in products contributes to bone and tooth health. Look for products that contain ground-up bone, such as our Chicken Mince.

Brain development and health

Food that nourishes the brain is especially important for kittens and puppies (they are experiencing rapid development), and for older animals. Research shows that diets high in appropriate Omega-3s and Omega-6s nourish the brain and can reduce the prevalence of mental disorders in aging animals such as Alzheimer’s disease. Meats rich in B vitamins, such as veal, are great for neurological development and health.

Condition building

Animals that have a rapid growth rate and those with high activity levels need quality nutrition along with extra calories to support their bodies. Some animals also need higher calorie diets to help them build condition (i.e. underweight animals). Instead of feeding the pet version of ‘fast food’, feed a fresh, meaty diet with a higher energy content – this will supply important calories for energy as well as quality protein to support optimal health.Try products with a high calorie content, such as Beef and Mutton Rolls.

Dental health

Did you know your pets can clean their own teeth naturally? Offer them a fresh, edible meaty bone every day or two to encourage dental hygiene. Our size-appropriate bones are crunchy enough to help scrape plaque off teeth and clean the gums. They are also a great source of entertainment! Chicken Necks are great for dogs under 6kg and cats, and our soft Veal Bones are designed for dogs over 6kg.


Dogs and especially cats have naturally short digestive tracts, meaning they need diets that contain easily-digested nutrients. Food that they were not designed to eat – such as cooked meat and heavy carbohydrates – can slow digestion. A natural, fresh meaty diet has very digestible nutrients that are readily absorbed by pets’ intestines. Natural meat also contains many raw enzymes that aid digestive health, and gastric juices and natural probiotics found in unbleached tripe also benefit stomach and intestinal health.

Immune system health

Foods high in Omega Essential Fatty Acids have anti-inflammatory properties to aid the immune system. By supplying premium nutrition, your pet’s body has more resources to utilise. When it obtains what it needs from the diet your pet’s body does not have to work as hard, meaning it can spend its energy strengthening the immune system and overall health.

Jaw and muscle strength

Cat and dog species in the wild get huge use out of their jaws and the muscles around their face, neck and shoulders. This is because they rely on the ability of their teeth and the strength of their jaw muscles to secure prey. Feeding bones and meat that can be chewed encourages the strength of these muscles.

Muscle growth and repair

Protein is an essential building-block of healthy tissue. A natural meaty diet contains a wealth of high-quality proteins to support vitality and premium nutrition that promotes optimal muscle growth and efficient tissue repair.

Skin and coat

A natural, meaty diet is high in moisture which is the first step to achieving healthy skin and a luscious coat. Many of our products contain valuable Omega-3 and Omega-6 Essential Fatty Acids which nourish the skin and coat, and also help the healing process to repair damaged tissue. A diet that does not include unnecessary fillers can also take away that ‘doggy smell’.

Weight control

Unfortunately obesity is an increasing problem in our pets, and overweight animals are being viewed as the ‘norm’. Many commercial pet diets are loaded with fillers such as heavy carbohydrates that are not needed by cats or dogs, which can contribute to this problem. By feeding a highly digestible, nutritious diet high in essential moisture instead of unnecessary fillers, pets’ bodies can work more efficiently and maintain a healthy weight.