Archie came home with me from the SPCA. After breaking out of his cage & pretty much saying "Come on lady let's go!", I struggled to find him cat food he would eat. After many failed attempts at different brands, a friend turned up one day with a Jimbos container with her young son's colouring pencils in (gota love the reusable containers). Archie stalked it, then smooched it & almost seemed to hug this container... Right off I went to the shop & got him Jimbo's, cats really do love Jimbo's! That was 10 years ago & we've been buying it ever since.